Local Search Funnel

LOCAL SEARCH SALES FUNNEL

Local
Search Terms

Keywords + Location Brand + Location Keywords + IP/GPS

Devices

Mobile, GPS/Nav, Desktop

Search Pages

Organic
IYP’s
Local Maps

Digital Storefront Software

Five Modules

Automated Local Seo
Automatically Add Local SEO to Store Locator & Location Pages
IYP Optimization
Update IYPs and Info Services with Images, Location URLs & Enhance Details
Local Map Optimization
Optimize Local Map Listings direct with Google, Yahoo & Bing
SEO Store Locator
Build Enhanced Location Pages for each Location with Maximized conversion tools
Mobile Store Locator
Build Mobile web formatted location pages for each location with maximized conversion tools

Missed Revenue Opportunity

Mobile Search Traffic
IYP’s, GPS & Social
Local Maps
Organic Search Traffic

Existing Revenue

Pay per Click,
Organic SEO, Maps, IYPs
Brand Awareness

Sports gear Sports Authority near me golf clubs San Diego Sporting goods accessories running gear bicycles back packs neighbourhoods tennis

61% of local
searches
result in
purchases
(TMP/comScore)

Google AOL YAHOO

82% of local
searchers follow
up offline via an in-
store visit, phone
call or purchase
(TMP/comScore)

Organic Search Automated Local SEO

IYP’s & Social IYP Optimization

Local Maps Local Map Optimization

76% of Internet users first
look at Local Search or
maps area of the 1st page,
then Organic and last Paid
(Nellson, 2009)

SEO Store Locator and Location Landing Pages

Mobile Store Locator and Location Landing Pages

54% of Americans have substituted
yellow page phone books with the
internet and local search
(comScore networks)

Forms directions coupons telephone calls local store pick maps operating hours video e-commerce online orders incentives offers loyalty programs gift cards location landing pages analytics m-commerce social sharing holiday hours reviews

57% of Internet users shop
online, purchase offline
(NPD Group)

Mobile Search Traffic
IYP’s, GPS & Social
Local Maps
Organic Search Traffic

Pay per Click, Organic SEO,
Maps, IYPs, Brand Awareness